MARKETING

Course Length: Trimester

Credits: 0.5

Grade Level(s): 9-12

Prerequisite: None

Course Description: This is designed as an initial study of the principles of marketing. It stresses the important role marketing plays not only in businesses, but also in our everyday lives. Students will learn the “Marketing Concept” and then spend time learning how to develop and implement marketing concepts and strategies.

Outcome	Introduced	Applied	Tested
Understand and Apply Basic Marketing Concepts
Market Segmentation	x	x	x
Market Research	x	x	x
Branding	x	x	x
Pricing	x	x	x
Packaging & Labeling	x	x	x
Promotion forms and strategies	x	x	x
Comprehend fundamental social and psychological aspects of consumer behavior.	x	x	x
Apply the new product development process and understand product life cycle	x	x	x
Design marketing communication and media packages	x	x
Understand the impact of technology on marketing and anticipate how technologies will impact the field of marketing in the future.	x	x